Whether it is a single, no more than seven letter, word placed on a website ‘button’ that drives exactly the right consumer response; or a breathtakingly powerful piece of imagery that stops people in their tracks as they walk past the 48 sheet poster hoarding on which it’s displayed; the tone of voice and age relevant language used when tweeting; or the curation of visual assets in print or online; creating content that actually works in the way your audience wishes to engage with it has never been more challenging.
Sure, you can flood the market with high profile, high impact advertising and outspend your rivals to such a degree that they can no longer compete. That’s big, but it’s not clever nor, for the most part, is it sustainable or really very engaging.
Creating the right type of content is really about understanding your audience and how they wish to receive content. Where and when they might access it and, especially online, what they will do with it when they have it. To achieve this, it pays to engage with a creative team that genuinely does ‘get’ the difference between talking and listening.
We specialise in creating content that works harder. Our truly media neutral perspective, and the fact that we don’t start from a classical advertising background or a traditional publishing perspective, means that we are both free to, and skilled at, creating what works best.
To engage gamers, we build flash games. To hold consumers’ attention and drive web site traffic, we produce catalogues and magazines.
To deliver sustained dialogue, we develop and deploy clever social media programmes. And, when there’s a need, we design traffic stopping advertising hoardings as well.
To us, a BIG idea is one that helps a retail or consumer brand to sell more … whether that’s the direct or immediate outcome, or the long term aim. Ultimately, it’s what we all want to achieve and that’s the driving force behind our content creation philosophy. Grow business, grow sales.
With one client, we evidenced that a simple change of photographic style led directly to a 15% uplift in online sales. Whereas with another, an integrated campaign, through-the-line, in-store and online, combined to deliver record sales in a four week period. Sometimes, the simplest ideas or smallest changes can have the biggest impact. Our content creation skillset encompasses all the usual disciplines.
We believe that there is nothing you need that we cannot supply. We work with clients, and their advertising agencies, to make campaigns work harder and to ensure brands have a more enduring future.