John Lewis’s online store is their flagship store accounting for more £1 billion of sales. It soon became apparent that the better the quality of the product image online the more they sold. 

As a result a major project was to be tendered for to reshoot every product in just 18 months. Hangar Seven were considered the only business capable of such a task.

Our Solution

We built a bespoke studio within JLP head office in Chelsea where all the non fashion samples were meaning reduced transit and handling times/costs. A team of 35 were recruited and trained to use Hangar Seven’s unique image workflow and asset management system.


The enhancement of the imagery has helped grow sales and product pick up by 15%.


Shot Rate – 6,000 images per month

Total Images shot to date – 58,275

Total products shot – 25,417

Average teams used – 14 simultaneous teams

Studio Size – Purpose built 6,000 sq ft studio within JLP Chelsea

Data storage for client – Over 5Tb held in asset management system

Like this case study? See what else we have worked on...