News
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13 October 2015
Inspiring the purchase
Following listening groups, the overriding customer feedback was that B&Q's kitchen proposition, namely via the in-store brochure, needed to inspire customers more.
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01 October 2015
Content creation in the heart of Yorkshire
Hangar Seven, the Content creation business, has expanded its Leeds operation and moved into a new 25,000sq ft studio in Holbeck, 10 minutes walk from the city centre.
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01 October 2015
Putting power into your presentations
We've all sat through those 'death by powerpoint' presentations. Slide after slide of text in 6 point, graphs that make little sense and technical data that just gets lost in translation.
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22 September 2015
Why is it so hard to implement a multi-channel approach?
There are very few marketers who don't agree that they need to take a multi-channel approach to campaigns. Yet, as a recent report from Econsultancy and Adobe has identified, brands are struggling to embrace multi-channel marketing.
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22 September 2015
Putting brand at the heart of your video strategy
Video is now recognised as one of the most effective and powerful medium a brand can use to increase customer engagement and ultimately drive sales.
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08 September 2015
More than just Millennials
Many brands seem obsessed with Millennials, concentrating more and more budget on attempting to engage this digitally savvy but disparate demographic. Yet if we look at online shopping habits, the fastest growing market is the over 55s.