Background

Equestrian retailer Ride-away, part of the UK's largest pet supplies retailer Pets at Home, is one of the leading players in a market estimated to be worth £2.8 billion in the UK. Pets at Home acquired Ride-away at the end

of 2012 and approached Hangar Seven to create a multi-channel strategy, centred around a new catalogue, that would drive consumer engagement and ultimately increase sales.

Solution

Ride-away's brand strapline, 'Live to ride' encapsulates the fact that riding is more than just a hobby, it's a passion. The new campaign needed to capture the essence of this passion and create content that engages and motivates consumers to look to the brand as their retailer of choice - changing perceptions of the brand from a supplier of equestrian goods to an all-round equestrian lifestyle retailer, whilst retaining the brand's core values.

Result

Cheryl Fitchett, Marketing Services Manager at Ride-away commented: "The catalogue is an important part of our multi-channel approach and vital in driving traffic to our website. The Hangar Seven team have demonstrated a real understanding of the brand and our market and the success of the catalogue is a clear indication of this".

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