The fashion industry changes collections every season and as a result getting key assets such as imagery and video online and in-store ASAP is imperative to staying ahead of the competition.
Hangar Seven were asked to look at providing multi channel image and video content for a number of fashion ranges within M&S. The still images
were for web and the video to run on 72-inch high definition plasma screens in-store as well as online.
Sample availability was key to the brief and so was turn around. The client desired a 48 hour end-to-end delivery from sample arriving to receipt of colour corrected imagery and finished edited video.
Hangar Seven developed a purpose built workflow and crew that delivers everything from cut out and on model imagery to creative high definition catwalk video in less than 48 hours.
This has resulted in faster time to market as well as increased quality and brand differentiation across their core fashion ranges.