Bathstore were bought by private equity company Endless. Their remit to drive sales through the business to generate considerable increases in profits over the next five years.
Bathstore had traditionally worked with five key agencies across their multi-channel activity. Creative, media, digital, production and asset management.
Hangar Seven pitched a one agency proposition for everything except media planning. Demonstrating that considerable savings could be made across the board and that by using one agency it reduced costs, briefing time and speed to market.
Bathstore have decreased their marketing spend (except media) by over 50% and yet have delivered exceptional (ahead of target) sales and profits during the same period.