• Inspiring the purchase
    13 October 2015

    Inspiring the purchase

    Following listening groups, the overriding customer feedback was that B&Q's kitchen proposition, namely via the in-store brochure, needed to inspire customers more.

  • Content creation in the heart of Yorkshire
    01 October 2015

    Content creation in the heart of Yorkshire

    Hangar Seven, the Content creation business, has expanded its Leeds operation and moved into a new 25,000sq ft studio in Holbeck, 10 minutes walk from the city centre.

  • Putting power into your presentations
    01 October 2015

    Putting power into your presentations

    We've all sat through those 'death by powerpoint' presentations. Slide after slide of text in 6 point, graphs that make little sense and technical data that just gets lost in translation.

  • Why is it so hard to implement a multi-channel approach?
    22 September 2015

    Why is it so hard to implement a multi-channel approach?

    There are very few marketers who don't agree that they need to take a multi-channel approach to campaigns. Yet, as a recent report from Econsultancy and Adobe has identified, brands are struggling to embrace multi-channel marketing.

  • Putting brand at the heart of your video strategy
    22 September 2015

    Putting brand at the heart of your video strategy

    Video is now recognised as one of the most effective and powerful medium a brand can use to increase customer engagement and ultimately drive sales.

  • More than just Millennials
    08 September 2015

    More than just Millennials

    Many brands seem obsessed with Millennials, concentrating more and more budget on attempting to engage this digitally savvy but disparate demographic. Yet if we look at online shopping habits, the fastest growing market is the over 55s.